“Sorry, can you repeat that Sir? Would you like it grilled or fried?”
Miscommunication and confusion are very common on over the phone, or over the counter orders. Words get misunderstood and customers get frustrated. Ready to fix this and improve customer service? Many restaurateurs are turning to online food ordering. So why should you?
First, as mentioned above, online ordering unables the restaurant to be as specific as they wish on options available to the customer. Allowing for a wider selection, customization and accuracy. Is delivery option available? Make sure the address is always correct. Do they have a gluten allergy? Let the customer customize their order. Online ordering leaves the control and accuracy on the customer’s hand, allowing for less mistakes on from the staff; diminishing confusion or misunderstandings. Thus, resulting in increased customer satisfaction.
Improved Operational Efficiency
You’re always aiming to increase business without raising costs too high and disrupting operations. So how does online ordering help? First, with a fully integrated solutions, there is no need to have an extra staff for take-out orders. All the information is seamlessly transferred into your POS. Plus, no additional tables, waiters, or increased space is needed to accommodate the extra service. Increase your orders without blowing up your operational budget.
Thinking about delivery? Choose an integrated solution that connects to your POS and sends the orders to the courier. All you need to do is cook the food and have it ready for the driver. Voila!
Collect Crucial Customer Data
Serve your customers better by knowing their preferences. Have a record of each order in the system, and track the most popular items, average order cost, sales revenue, and where your customers come from – if delivery is available. This information is gathered without a hassle, allowing your business to focus on the strategy to grow revenues and tailor better to the clientele. Benefiting you, and allowing the customers to enjoy more of what they love.
Customization: “Customers buy with their eyes”
An eye catching mouthwatering dish is very tempting to a hungry person. Make your customers be drawn to your menu with high quality pictures and customized to fit your brand’s message. The customer’s experience with your brand will be right from the beginning as they enter your website/app, and it better be a good one. Online ordering will give you the freedom to make your location look as appealing and delicious as the food itself. Draw them in, and win them over.
Don’t Sacrifice Customer Interaction
All this online talk may be getting you worried about sacrificing customer interaction, don’t worry. Most online platforms provide customer service. Meaning, when a customer has an issue with their order, they are provided a way to reach a customer service representative by either by phone, email, text and so on. Make sure you’re choosing a company that places a high emphasis on treating your customers the way you would.
In addition to that, with pick-up orders, customers will still have to come into the restaurant, therefore, providing a connection between the business and the customer – without any frustration of waiting in line.
Overall, online ordering benefits your business, increases profits, and satisfies customers in their never ending busy lives.. Keeping in mind the points and questions above, will help to guide you in the right direction.
If you have any questions, feel free to contact our team. We will be happy to chat with you!